Ahead of her upcoming, highly anticipated Super Bowl performance this Sunday, Lady Gaga announced that she is teaming up with legendary jewelry brand Tiffany & Co. to be the face of their newest collection, entitled Tiffany HardWear.
"I am honored to be a part of the @TiffanyAndCo family, just one lady in a long line of generations of women," the bi popstar and LGBT activist said on Instagram of the collaboration. "We are not only proud to receive jewelry as a gift, but to know the glamour of being strong, ambitious, and creative in how we love ourselves...turning our problems into platinum."
"As fiercely feminine as our new #TiffanyHardWear collection, she captures the power and energy of New York," Tiffany's said in a statement on their own Instagram account about working with the Grammy winner.
Watch a short commercial spot for Gaga and Tiffany's below, and visit the Tiffany & Co. website for more information.
Lady Gaga Mayhem album photo shoot Frank Lebon
Lady Gaga Mayhem album photo shoot Frank Lebon
