Lady Gaga Has Officially Joined Forces with Tiffany's

Raffy Ermac

Ahead of her upcoming, highly anticipated Super Bowl performance this Sunday, Lady Gaga announced that she is teaming up with legendary jewelry brand Tiffany & Co. to be the face of their newest collection, entitled Tiffany HardWear. 

"I am honored to be a part of the @TiffanyAndCo family, just one lady in a long line of generations of women," the bi popstar and LGBT activist said on Instagram of the collaboration. "We are not only proud to receive jewelry as a gift, but to know the glamour of being strong, ambitious, and creative in how we love ourselves...turning our problems into platinum."

"As fiercely feminine as our new #TiffanyHardWear collection, she captures the power and energy of New York," Tiffany's said in a statement on their own Instagram account about working with the Grammy winner.

Watch a short commercial spot for Gaga and Tiffany's below, and visit the Tiffany & Co. website for more information.

h/t: CNN Money



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