We're Showering Zales with Love Now that One Million Moms Is Protesting This Lesbian-Inclusive Commercial

Rebekah Allen

Ready for an easy way to fight hate with love? One Million Moms - an anti-gay group that hates (among many things) soup, Teddy Grahams, and JC Penny - has decided to make Zales its latest target after the jewelry company posted a TV spot featuring a lesbian couple getting married. Behold the "unnatural" heathens as they "belittle the sanctity of marriage" right here. You might want to cover your children's eyes: 

I can only hope you got little Timmy out of the room before hitting play on those 30 seconds of debauchery. And because Zales' lust for immorality cannot be tamed, they've even started a 'loveandpride' collection that promotes "Equality, Unity, and Diversity." What kind of values are those?! Gross.

Of course, One Million Moms released an official statement and a plan to protest. "Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial," the statement rages like an improvised karaoke rendition of "Hellfire" from Hunchback of Notre Dame, "Zales crossed a line that should have never been crossed. Even if 1MM didn't disagree morally with the decision to air this ad, it is not a retailer's job to introduce so called "social issues" such as this to our children. That is a parent's decision, not theirs. Zales is glorifying sin, and no sin should be placed in the spotlight and honored. This goes for homosexuality as well."

The group then suggested members call, email, and visit Zales stores and "urge them to pull this inappropriate commercial immediately." Agh, the stench of sin! 

Naturally, I thought it might be incredibly satisfying to use One Million Mom's attempt to protest against them by using the contact info they provided to send an email praising their 'Love and Pride' line and 'We Believe' TV spot. I whipped up a note to the address provided on their site, [email protected] (who works in public relations and social media), detailing how moved I was by the commercial, by Zales' proud public display of pride and equality, and how much of an incredibly positive difference their inclusivity makes. If you're comfortable giving a call, One Million Moms also provided the number 1-800-311-5393, as well as the links to Zales' Facebook and website, where you can submit a note (I emailed and submitted, because I extra love using One Million Moms against themselves). And next time I see a Zales, you bet your bottom dollar I'll stop in to say that, when I'm one day able to budget some jewelry into my life, they'll be my first choice. 

How nice of One Million Moms to provide us with so many ways to tell Zales to keep up the great, inclusive, LGBT positive work! Now, let's go glorify some sin, gays!


Tags: #TV, #LGBT

Latest Videos on Pride

From our Sponsors