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Elevating underwear and style with Woody New York on The Pride Store

Woody Wu of Woody New York v-shaped underwear
Courtesy Woody New York

Woody Wu’s underwear is changing the game with sexy innovation, as detailed in this exclusive interview.

ThePrideStore.com is an LGBTQ-owned & operated e-commerce platform partnered with Pride.com's parent company equalpride, offering a curated and always evolving selection of products sourced from businesses that are owned, operated, or founded by members and allies of the LGBTQ+ community.

Embodying luxury and style, Woody New York offers a refreshing take on underwear for those who seek both comfort and sophistication. Their signature V-shaped elastic band not only enhances the abdomen's appearance but also complements all body shapes with unparalleled comfort.

Drawing inspiration from New York City and queer culture, founder Woody Wu envisioned a brand that transcends traditional norms. With a background in design, Wu set out to revolutionize men's fashion by elevating the leather harness into high couture and creating underwear that pays homage to Asian heritage while embracing modern aesthetics.

Woody Wu of Woody New York underwearCourtesy Woody New York

In a recent interview with Pride.com, Woody Wu delved into the genesis of his brand and the foresight behind the harness's rise to prominence on the red carpet.

“As a gay man, I’ve always found myself drawn to harnesses,” Woody muses. “Not just because of what it represents, but because it can transform any look depending on how it’s styled. I needed to elevate it by making it more versatile, and I achieved that with the adjustable straps. Refining the lines of the harness and handcrafting it with Italian leather offers an accessory tailored for a red carpet-worthy look.”

Woody New York Adjustable Leather HarnessShop the Woody New York Adjustable Leather Harness available now on ThePrideStore.com.

Woody's inspiration doesn't stop there. He goes on to explain the design of the harness pockets: “When I envision how best to represent the masculinity that is associated with the harness, my mind instantly thinks of the epitome of manliness: the American cowboy. We’ve seen the evolution of the cowboy and how he’s represented, and how he’s been adopted by the gay community. And when I look at those pockets on each side, I instantly picture a rugged cowboy in a Wild West duel, just waiting to go for his holster.”

Interestingly, Woody reveals that he was exploring the idea of this harness years before it became a red carpet trend. “I was looking to make this harness over five years ago!” he says incredulously. “What we’ve begun gravitating towards in men’s fashion over the past few years are risk-taking looks that reimagine high fashion beyond tuxes and blazers."

After the success of the harness, Woody turned his attention to innovating men’s underwear. He shares his insights on how the V-shaped underwear distinguishes itself from other brands: “The V-shaped design naturally follows the curve of the abdomen as you move down the body. It shapes the stomach in a way that enhances the aesthetic of all body types so that everyone can feel confident and sexy in what they wear."

Woody New York Luxury V-Shape UnderwearShop the Woody New York Luxury V-Shape Underwear available in multiple colors now on ThePrideStore.com.

But what sets Woody's underwear apart is not just its design but also the attention to detail, as seen in the overlapped V-shape in the band. Woody explains, “In Asian culture, the overlapping of fabric and color is prevalent throughout art and design, especially clothing. I wanted to honor that theme when designing the V-shape as a way of mixing my heritage with the New York style I’ve always loved.”

Looking towards the future, Woody is filled with excitement. “My big dream in life was creating a successful brand,” he reflects. “And now I’m designing even more underwear collections that people have asked for. I didn’t know if this would really happen, but it looks like I’ll be making more than just one dream a reality.”

With Woody Wu's innovative designs and commitment to inclusivity, Woody New York is not just a brand but a celebration of individuality and style. As fashion continues to evolve, Woody's vision will undoubtedly remain at the forefront, shaping the way we define luxury and comfort in our everyday lives.

Save 15% with promo code “LOVE” (valid thru 2/29) when you shopThePrideStore.com.

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Nic Austin

Branded Content Editor

Nic Austin is passionate about providing a platform in media for the LGBTQ+ community. He strives to tell stories about his community through the leading LGBTQ+ publications in the country. His mission is to amplify marginalized LGBTQ+ voices through partnerships with prominent brands and leaders in our community.


A graduate from NYU Tisch, Nic Austin has always connected with the written word and its ability to change minds. He has applied this love for writing to analyzing LGBTQ+ media and how the LGBTQ+ community has been represented on screen. Before working as an Editor at equalpride, Nic Austin was the Editor-in-chief of The Queer Queue and the co-host of both The Queer Queue Podcast and The Queerly News. In his spare time, Nic Austin writes film criticism while enjoying the mountain views of Denver, Colorado.

Nic Austin is passionate about providing a platform in media for the LGBTQ+ community. He strives to tell stories about his community through the leading LGBTQ+ publications in the country. His mission is to amplify marginalized LGBTQ+ voices through partnerships with prominent brands and leaders in our community.


A graduate from NYU Tisch, Nic Austin has always connected with the written word and its ability to change minds. He has applied this love for writing to analyzing LGBTQ+ media and how the LGBTQ+ community has been represented on screen. Before working as an Editor at equalpride, Nic Austin was the Editor-in-chief of The Queer Queue and the co-host of both The Queer Queue Podcast and The Queerly News. In his spare time, Nic Austin writes film criticism while enjoying the mountain views of Denver, Colorado.